Products > [Product Category] > [Product Name]". - **URL Structure（URL结构）** - Create clean, descriptive, and keyword - rich static URLs. For a blog post about "photography techniques", a good URL could be "www.example.com/photography - techniques/[post - title]". Avoid long, complex, and dynamic URLs with a lot of parameters. - Make sure the URL structure is consistent and logical throughout the website. This helps Google understand the content hierarchy and relationships between different pages. - **Internal Linking（内部链接）** - Build a strong internal linking system. Link related pages together using descriptive anchor text. For a website about cooking, if you have an article about Italian cuisine, you can link to other related articles like "Italian pasta recipes" or "Italian dessert making". The anchor text should give a clear indication of what the linked page is about and can also include relevant keywords. 3. **Backlink Building（外部链接建设）** - **Quality Backlink Acquisition（高质量外部链接获取）** - Seek high - quality backlinks from authoritative websites. This could involve reaching out to industry - leading blogs, news sites, or organizations. For a technology startup, getting a backlink from a well - known tech magazine like "Wired" would significantly boost its credibility in Google's eyes. - Guest blogging is an effective way to get backlinks. Write high - quality articles for other relevant websites and include a link back to your own website in the author bio or within the content (if relevant and allowed). For example, a marketing agency could write a guest post for a marketing - related blog about the latest social media marketing strategies and include a link to their own website's services page. - **Social Media Promotion for Backlinks（通过社交媒体推广获取外部链接）** - Leverage social media platforms to promote your content and attract potential backlinks. Share your website's blog posts, videos, or other valuable content on platforms like Twitter, Facebook, LinkedIn, and Instagram. When your content gets shared and noticed by other users or websites, it can lead to more backlinks. For example, if a tweet about your website's latest infographic goes viral, it might catch the attention of other industry influencers who could link to your website from their own platforms. 4. **Technical Optimization（技术优化）** - **Website Speed Optimization（网站速度优化）** - Optimize your website's loading speed as Google gives preference to fast - loading sites. Compress images using tools like TinyPNG to reduce file size. Minimize and optimize your code (HTML, CSS, and JavaScript) to make it more efficient. You can also use a Content Delivery Network (CDN) to distribute your content from servers closer to your users, reducing the time it takes for the content to load. - Regularly test your website's speed using tools like Google PageSpeed Insights or GTmetrix and make improvements based on the recommendations provided. - **Mobile Optimization（移动优化）** - Ensure your website is mobile - friendly as a large portion of Google searches are now done on mobile devices. Use a responsive design that adjusts the layout and functionality of your website according to different mobile device screen sizes. - Test your website on various mobile devices, including different smartphones and tablets, to make sure all elements such as buttons, menus, and text are easy to interact with and read. Google's Mobile - Friendly Test tool can help you identify any issues with your website's mobile - friendliness. - **Security Optimization（安全优化）** - Use an SSL certificate to secure your website and enable HTTPS. This not only protects user data like login credentials and payment information but also gives your website a boost in Google's ranking algorithm as it shows that you value user security. Make sure to keep your website software, plugins, and systems up - date to prevent security vulnerabilities and hacking attempts." />
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